In today’s saturated marketplace, a well-crafted website is crucial to build your brand and make you stand out. Doing so will increase traffic, attract new customers, and help maintain current clients. Whether your goal is to establish or update your online presence, Pathways Web Design will work with you to create a clean, modern, user-friendly web design that sets you apart from the crowd.
Pathways Web Design is the division of Pathways Development Ltd. that provides complete web design services. We build attractive, custom, search-engine-optimized websites in order to provide you with the best online representation of your brand.
At Pathways Web Design, we know the marketplace. Consumers will automatically correlate your website’s design with your company’s relevance and competence. Your website design needs to be sleek, responsive, and modern in order to stand out to catch and hold their attention.
That’s why we take designing your website so seriously. It’s not just about building a visually stunning website, it’s about optimizing it for conversions and higher levels of traffic. Our Pathways Web Design team will work with you to create the best online representation of who you are and where you are going.
We build websites that are not only tailor-made to fit your needs, but which empower you to adjust and manage your content as you see fit. As your business evolves, it’s natural for your website to reflect these changes by growing concurrently.At Pathways Web Design, we believe in empowering and supporting you to manage your website at the level of independence that best suits you.
A key component of empowerment is education. Have you ever wondered what goes into designing a website? If so, we have created a series of tutorials and guides to teach you the ins and outs of web design. By providing you with accessible, user-friendly information, we give you the tools you need to confidently update and manage your website. If you would like to leave the web design and management up to us, we’re happy to do so.
But if you are interested in either managing your website independently or building a site from scratch, our web design tutorials will equip you to do so with confidence. Click here to view our series of web design guides and tutorials.
Owning a sleek, custom piece of cyberspace is great, but unless you fill that cyberspace with well-written, keyword-rich content and combine with an effective marketing plan, it’s useless. That’s why Pathways Development was born: to provide a one-stop shop, complete-package model for all of your web and marketing needs. Pathways Web Design works with our parent company -- the Pathways Development team -- to provide everything your online presence needs, including marketing strategies, logo creation, web design, branding, photography, content writing, and SEO and SERP rankings.
Instead of hiring one company for web design, another for content writing, one for photography, and yet another for logos and branding, let us take on as much or as little as you need. When you contract with one company instead of two or three, you save time and money.
Pathways Web Design consists of programmers, developers, designers, video producers, and copywriters who are experienced in everything from small business websites right through to eCommerce storefronts. We take your company from web design and development right through to Search Engine Optimization and online marketing solutions. We are able to handle projects of any scale and any size.
The first and most important step is to define your competition and your target audience. The needs and values of your online industry - as well as your personal brand and style - will dictate the design of your website.
This is where we determine your scheme, website layout, and theme. The overall style of your website will typically be dictated by your business' branding. Our goal is to visually convey the manner in which the programming and development team will bring your website to life.
Our team of programmers will take the design plan and turn it into an actual website. This process includes inputting your content, videos, images and contact forms etc. During this process, your website is placed on a "development server" where you can watch the whole process.
This is where your website goes live and will be presented to the world. Of course, you will not be alone in this process. Our Design, Marketing, and Maintenance teams will be at your side, ensuring satisfaction every step of the way.
There's nothing worse than a slow website. All our website designs are completely mobile responsive and have been put through a vigorous speed testing procedure. We compress and reduce the size of all images and optimize the way files load, so that your website has the fastest possible page load time.
We strive to create websites that are consistently fast, smooth, visually stunning, more engaging, and high-performing across all devices and browsers. We commonly design our websites in AMP, though our team is proficient in HTML5 and WordPress designs aswell.
Building a site in AMP (Accelerated Mobile Pages) allows for websites and ads that are consistently fast, beautiful and high-performing across all devices and browsers.
WordPress is commonly used and allows many non-tech-savvy users to easily customize their own content. WordPress adeptly facilitates the use of forms and tools, and it has a huge archive of tutorials that are widely available across the internet.
Responsive HTML5 makes use of HTML and CSS code to resize, hide, shrink, enlarge, or move the content inorder to make it look good on any screen.
We’re always proud when we see our client’s websites thrive. This is why, unlike other web design companies, we give our clients access to the development stages of their website’s design. Here you can watch the whole process, review our work, and provide feedback.